Argentina’s national football selection launched its official token last week to a rousing reception. Tokens involving fans in football team decisions quickly sold out. Argentina’s national football selection is the first national team to launch its own fan token. Nonetheless, other European clubs already have their fan tokens.
Argentina’s national football selection launches its official token
National football selection of Argentina, one of the most popular teams in the world, launched Its fan token last week. The token, launched in partnership with the platform Socios.com, will allow fans to be involved in certain team-related decisions. according to a blog Post AFA, on behalf of the Argentine Football Association, fans will:
“There is the possibility to participate in surveys, discounts, special promotions and unique experiences that will only be available to those who own these digital currencies.”
Launch successful, sold out in less than three hours accordingly For official reports. Although the sale was completed successfully, reports noted that the platform faced some hiccups and was out of reach for some time. More than 600K tokens, however, provided Select with over $1 million in revenue.
The sale took place in two phases: 400K tokens were sold for two dollars each, and the price was then determined by supply and demand. Each user could only buy 250 tokens. The Argentine team is the first national selection to launch its own fan token. AFA President Claudio Tapia said:
With the official token, fans will feel closer to our pick and will be able to participate in exclusive rewards and experiences. We are very excited about this new announcement, which reinforces the confidence of large companies in AFA’s commercial projects.
fan monetization trend
Argentina joined other teams such as Atlético de Madrid, Barcelona FC, Juventus and AC Milan in launching their token. social.com It is a leader in monetizing fan interest, allowing them to speculate with the price of these tokens. The service provides a launchpad that allows teams and brands to monetize their engagement through its Ethereum based platform.
Over 26 sports teams have already partnered with Socio to launch their own tokens. Last month, UFC also announced They will use the platform to emit their tokens, which will give them greater engagement with the brand. Socios.com is expecting more teams to join its platform, as fans look for more interactive experiences involving their favorite teams.
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