Cryptocurrency News

Beer and Horses? Combination with branded NFTs moves into digital space


The UK arm of pilsner beer brand Stella Artois is partnering with a digital horse racing game to issue a series of non-fungible tokens.

In a Tuesday announcement from the UK brewery of Stella Artois, the beer brand said users of the digital racing game ZED RUN will now be able to bid on Stella-themed skins for their favorite horses. Starting today till June 19, crypto users can bid on 50 digital packages Features of non-fungible tokens, or NFT, racehorse and original Stella art, as well as branded skins.

Auctions for skins, horses and beer artwork are available on OpenSea’s digital marketplace. At the time of publication, the highest language There is 1.05 wrapped ether (WETH) on one of the pieces – approximately $2,687.

Digital racer with branded skin. Source: Stella Artois

Built on the Ethereum blockchain, ZED RUN offers an alternative to in-person horseracing events at a time when many venues are still closed to spectators due to the pandemic. Players can earn returns by breeding and racing animals digitally.

Lindsey McInerney, Global Head of Tech and Innovation, said, “While the term ‘metaverse’ is still unknown to some, this virtual world is exploding right now and has the potential to change the way we all engage in digital experiences forever. ready for.” In Budweiser Brewing Group, the parent company of Stella Artois.

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Many in-person horseracing events in England were closed to spectators during the pandemic-caused lockdown. Although the government announced earlier this year that it was possible for places to be crowded at pre-pandemic levels starting June 21, the emergence of the COVID-19 delta variant construction This seems unlikely, according to a recent statement by Prime Minister Boris Johnson.