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French Football Federation launches official player NFT with SorareFT

As the Euro 2020 Championship progresses, blockchain-based fantasy soccer game Sorare has announced a licensing agreement for a national sports federation to issue non-fungible tokens of its players.

In an announcement today, Sorare said The French Football Federation, or FFF, launched its line of player non-fungible tokens, or NFTs, ahead of the team’s match against Germany on Tuesday. The French national team – often referred to as “The Blues” for the color of their shirts – are currently competing in the 2020 Union of European Football Associations European Football Championship. The Euro 2020 tournament was postponed last year due to the pandemic.

The firm will tokenize players from the France national team, including Antoine Griezmann, Paul Pogba and Hugo Lloris, in the form of digital cards for the 2020 season. With their performance statistics recorded on the blockchain, player cards will have different scores and rarities for fantasy football games.

France, winner of the European Football Championship in 1984 and 2000, is reportedly one of the first national football federations to have a licensing agreement for official digital collectibles. However, Sorare said it was “in active discussion” to add other federations around the world.

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Sorare said it has sold more than $70 million in digital cards since January and currently has 90,000 monthly active users in 140 countries. Residents of more than 200 countries play football – or football, as it is called in the United States and some other countries.

“We have joined the world champions: the French team,” said Nicolas, CEO of Sorare. “This is the first of many football associations to join us in the coming weeks and months.”