Everyone is familiar with the modern web experience. Use a site for which you do not pay membership, you will be advertised. Use the site for which you pay a subscription, you are often shown ads. Users of Gaither Network have broken this traditional and old model. As a user, once you join a Gaither site, you are paid based on the time spent on the app or website as you are paid to browse the site. The user is not given a single advertisement while visiting the site.
The idea of using the internet without monetization from a different advertising party feeding you digital hoarding is strange. Enter digital monetization through processing power. Instead of negotiating advertising terms, Gather network Uses a hybrid POS and PoW consensus to establish security using the user’s passive processing power and provide incentives for network participants. Visitors to the site opt-in with a click upon entry, which allows them to passively share their own computing power that converges across Gaither’s cloud network. This action allows both the user and the host website / app to earn money.
A new future
As we move into the later stages of capitalism, there has been an undeniable increase in advertising space and aggressive marketing in general. Not only does the ecosystem gathering the passive computing power of the Gaither network allow website hosts to choose an ad-free avenue, but streaming and subscription sites like Netflix can get revenue with Gaither.
The option of using digital monetization through processing power will remove a heavy burden on the news industry, which suffers from paywall and advertising revenue pressures. Sites that attempted to revolutionize local sports news by hiring relevant local reporters and creating flat membership fees, such as Athletic, could now explore entering the Gaither ecosystem as an alternative monetization model.
Gather is network governance and native token GTH, which will be the default payment within the ecosystem. Gaither also provides other payments in bitcoin and local fiat currencies where applicable, and partners with various blockchain projects to include their base currencies as payout options.
The base layer of the Gaither ecosystem is where processing power from users is gathered into the hardware and their cloud. Above that is the protocol layer where stakeholders earn yields to provide network security. Gaither Cloud then redistributes the processing power back to its web / app clients in the cryptocurrency they choose.
As the Internet and Web 2.0 are moving towards more customized layouts to appeal to advertisers, many sites never get a chance to make any profit due to their site’s functionality or lack of paid customers. A new system has been implemented by the Gaither network to create a neutral playing field and a new set of rules for sites or apps that have been denied by the existing system.
The added value of helping users and hosts receive payment is the direction that consumers will choose in the future when the market is made aware of its ability to passively participate in a system that rewards all parties.