On June 1, Major League Baseball (MLB) reporter David Adler announced that the MLB organization had entered into a long-term deal with digital collectibles company Candy Digital. The oldest American professional baseball organization is making a foray into the non-fungible token (NFT) collectibles world and Lou Gehrig will begin by launching the NFT.
‘The Iron Horse’ Lou Gehrig will feature in MLB’s first NFT
MLB, the professional baseball organization started in the US in 1903, has announced a long-term NFT deal with Galaxy Digital-backed firm Candy Digital. The agreement was with digital collectibles company Candy Digital. manifest by MLB reporter David Adler on Tuesday. In a little over a month over the July 4th weekend, MLB will launch the first NFT featuring New York Yankees first baseman Lou Gehrig.
Adler elaborated, “MLB and Candy’s first NFT is a 1-of-1 NFT of Gehrig’s iconic ‘Luckiest Man’ speech, which the Yankees legend delivered on July 4, 1939 at Yankee Stadium after suffering from ALS ” “The Gehrig NFT will be released on the 4th of July weekend, and proceeds from the sale will support the ALS charity.”
MLB Commissioner Rob Manfred elaborated that Candy’s founders are “a dynamic group of executives with an impressive track record.” Manfred said MLB Galaxy is thrilled to be the first partner of the digital-backed firm. Mike Novogratz, the founder of Galaxy Digital, is a member of the Candy Digital board and serves as co-chairman of the company.
“From trading cards to autographed balls, baseball fans have demonstrated their passion for the game and its players through decades of collectibles,” Manfred said during Tuesday’s announcement. “By working with Candy Digital to offer NFTs to MLB fans, we are delivering an exciting new addition to the robust baseball collectibles market,” said the MLB commissioner.
MLB NFT aims to broaden the range
Candy’s co-president Gary Vaynerchuk elaborated that he has always been a “lifelong collector” and thinks producers and consumers will appreciate the partnership with the American Professional Baseball Organization.
Vaynerchuk believes that MLB fans will be enjoying these NFTs the most. “A particularly uber-passionate MLB community that craves collectibles and celebrates the iconic moments that made this game so special,” Vaynerchuk said.
The company cites examples such as “memorabilia-style NFTs, or baseball card-style NFTs, or artwork-style NFTs that depict big moments on the field, or NFTs of highlight plays.” Following Lou Gehrig’s NFTs, MLB said the public can expect more NFT collectibles to be sold in the future.
What do you think about MLB’s coming to the NFT ecosystem with Candy Digital? Let us know what you think about this topic in the comment section below.
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