German carmaker Porsche is diversifying into digital markets through the launch of FanZone, an NFT-based trading card. Market. The FanZone, manufactured by Forward31, a Porsche company manufacturer, seeks to capitalize on the demand for the classic trading card. At the same time, Fanzone tries to combine this classical market with the NFT craze to offer digital products.
Porsche launches NFT-based trading card platform FanZone
German luxury car brand Porsche is now entering the NTF markets. brand bus launched An NFT-based trading card platform called fanzone, where users will be able to buy and trade digital assets. The startup was launched by Forward31, a digital company builder looking to expand Porsche into non-core markets.
FanZone lets users acquire, trade and even play games with their soccer trading cards. Each card features a different player with their unique traits and information. These cards reside as digital assets on the Luxo blockchain, so anyone can withdraw them from the platform for safekeeping. Christian Norle, Head of Company Building at Porsche Digital, said on the new platform that:
The demand for classic trading cards and albums has remained unbroken for decades. With FanZone, we are now digitizing this promising market. We look forward to strategically supporting FanZone.
The brand has partnered with the German National Soccer Selection to feature its players on the cards. As a result, the first card pack consists of men, women, and players from teams under 21. While keeping its legendary cars in NFT form might seem like a bright idea, Porsche passed on the idea. Porsche expects the NFT craze to drive them engagement-driven revenue in the future.
Game-based platforms are flourishing
While some indicators suggest that the NFT craze has waned since April, NFTs are still being used to deliver quality work in selected startups. And now game-based platforms are leading this new push.
Such is the case with FanZone, which will offer licensed products on its platform. Another similar example is nba top shot Platform, which offers licensed NBA NFTs. All of this appears to mean that while amateur artwork NFTs are declining, other high quality platforms are emerging, integrating NFTs as an important element of their functionality and services.
In addition, money is also flowing to other sports-based initiatives. Argentina football selection launched Most recently its own token, in partnership with Socios.com, is selling over 600K tokens in its initial offering.
What do you think about Porsche’s new digital trading card platform? Tell us in the comments section below.
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